14. As compared to low-cost carriers, we have a lean workforce with flat organizational structure keeping overhead costs low. Moving its cockpit crew entirely to electronic flight bags which saves weight from the traditional flight bags, and also helps its pilots perform flight management tasks more easily and efficiently with less paper. Emirates integrates its business strategy to include two main metrics. Fuel use can be reduced by four percent by adding wingtip devices to aircrafts. It takes time and concerted executive attention to develop the necessary attitudes, mental models, strategies, and practices that can leverage the core business and turn sustainability into an advantage. All parts of the company were affected by redundancy, resulting in a 31 percent reduction in employees. The rich population between the pacific is out of the emirates reach. Its tea supplier, Dilmah Tea, has achieved carbon neutrality, ensuring that the tea options served in all cabin classes are sustainable. While other airlines such as Lufthansa, Singapore Airlines have struggled to bring their operating cost 6 down, Emirates has always been able to work under at the lowest possible operating cost 6, providing its customers with the benefit and grabbing a huge market share. Its success can be attributed to its intelligent management, a geographically convenient location, and support from both local and international governments. The Dubai government further facilitated incoming tourist flows by eliminating the majority of visa requirements and launching marketing campaigns. Our business units are constantly on the lookout for opportunities to reduce resource consumption, repurpose items, and recycle materials when they reach the end of their life all essential aspects of a circular economy. It also standardized the customer experience. The aptitude and skills inspire as well as influence the subordinates to achieve a common goal. By clicking Check Writers Offers, you agree to our terms of service and privacy policy. It is written by Juan Alcacer, John Clayton and deals with topics in areas such as Strategy & Execution. Using geography and psychographics as platforms, the Emirates group wants to make its products more relevant for the target audience in order to earn more revenue. SIA to acquire 25 per cent stake in Air India. And our engine washing procedures keep internal engine components clean, maintaining fuel-efficient performance and prolonging the useful life of the engine. Its competitive with low-cost carriers. Amazing as always, gave her a week to finish a big assignment and came through way ahead of time. All of these measures help to save fuel and emissions, as well as to cut down on noise. . Meet & Greet Opens an external link in a new tab, Eurail Opens an external link in a new tab, Media centre Opens an external link in a new tab, Careers Opens an external link in a new tab, The Emirates Airline Foundation Opens an external link in a new tab, Skywards Exclusives Opens an external link in a new tab, COVID-19 information and disrupted travel, the Emirates Group's Environmental Policy. A video of this is available below. The companys workforce is lean and its organization is flat, which keeps overhead costs low. The invasion of Etihad Airways, the national airline of the UAE, is an in house competitor for Emirates. Etihad has agreed to be in code-shares9 with some of the major players in the industry. Explain. Emirates also enjoyed subsidised fuel, no income tax, and strategic synergies with the Government at its principle hub which also aided the success of the airline. Middle East aviation markets, especially United Arab Emirates, have set the level for reforming their aviation systems and have started encouraging trading and deregulation of airlines rules. Saving fuel inflight begins with planning on the ground. In its first years, 70 Arabian Oryx were re-introduced and 6,000 indigenous trees and shrubs planted. The Dubaigovernment further facilitated incoming tourist flows by eliminating the majority of visa requirements and launching marketing campaigns. Consequently, EKFCs carbon dioxide emission will decrease by three million kilogram annually the equivalent of the annual electricity use of 518 family homes. The case emphasizes how Emirates capitalized on its location-a small city-state strategically located to reach of the world population in a flight of less than eight hours-to build a fast-growing and profitable hub-based business model. CHCDIS010 Provide person-centred approaches to people with disability with complex needs Ver 000(1). On opening, Emirates One & Only Wolgan Valley was the first carboNZero certified hotel in the world, and the first carbon neutral resort to be certified through an internationally accredited greenhouse gas programme. Chairman's message Please click here for more information. Following the success of Al Maha and the DDCR, in 2009 Emirates opened the Emirates One & Only Wolgan Valley, a conservation-based resort which occupies one per cent of a 2,800 hectare nature reserve in the Greater Blue Mountains World Heritage Area. We also regularly clean our aircraft with a water-saving drywash procedure, which uses a small amount of cleaning agent applied with cloths. The implementation ofidle reverse thrust on landing, instead of switching the engines into reverse thrust. The main issue in the presented research is the United Arab Emirates' foreign aid commitment, the development of its brand, and its position in international relations. Role of the Dubai government has been exponential in building the Emirates Brand. This view of Dubai hindered Emirates to be known as a popular brand in the aviation industry. Younger & Limited number of Fleets3: Restricting its fleet to only three types allowed Emirates to optimize its pilot Deployment more effectively and serve its long-haul destinations. More than 125,000 visitors made their way to the DDCR in 2021, and plans are underway for a Visitors Centre at the reserve to enhance the visitor experience and will also be used as a platform to develop educational programmes for schools and higher educational institutions. Emirates was capable of reducing their fixed cost, and the subsidies and Tax exemptions by the government fused many of the profits made by the company into its own development. Etihad has also shaped its airlines to be the cheaper of the two in many of the common destinations, taking away Emirates customers. Dubai hub. To better understanding the dynamics of the airline industry where Emirates is a part, a Porter's Five Forces analysis performed. SWOT analysis on Emirates Hub-and-spoke concept evaluates strength and weaknesses of the concept. Jet planes can reduce their carbon dioxide emissions by at least 150kg per flight if they use a continuous descent. In 2021-01, the state intends to receive $1 billion in revenues. Emirates also enjoyed subsidised fuel, no income tax, and strategic synergies with the Government at its principle hub which also aided the success of the airline. Full details of our fuel efficiency, emissions and noise performance can be viewed in the Emirates Group Environmental Reports. All rights reserved. Emirates lower operating cost, and the premium services had brought huge profitability to the company, but Etihad by dropping down the premium services one-step below has been successful in attracting more customers at a lower price tag. For Emirates, the flexibility in operations meant covering trips to the entire world and having customers reach their destinations at the mostpreferable time. For more information, you can read the Emirates Group's Environmental Policy(Opens a PDF in a new tab). Have a competitive price advantage over the competitors.2. Most of the Asian and Australian population traveling to Americas find it easier to travel via Singapore Airlines which has a lower travel time, such as Sydney to California; Others traveling from developing regions of china find it convenient to fly to European regions with Turkish airlines. All Rights Reserved. To install StudyMoose App tap what are airlines doing to be more sustainable? It also has a fuel efficiency programme that helps reduce unnecessary fuel burn through the use of a fuel monitoring system, flexible route planning with air navigation partners, air traffic management to develop efficient routes and aircraft weight management to reduce aircraft weight (and thereby fuel burn). Twice a day, once from 12 a.m.2 a.m. and again from 6 a.m. 8 a.m., a spike of passengers deplaned from points west for a two-hour window to connect to their east-bound flights. Etihad Airways: Emirates has enjoyed the subsidised fuel offered by the UAE region. Fall in oil prices a business paradox. Today, even though a greater number of population are in Emirates reach, a majority of those population is still under the middle-class level. In one project, they acquired a set of seats from a retiring Airbus A340-500 and modified them to fit two emergency evacuation cabin simulators and two cabin service training simulators. This became the foundation for theDubai Desert Conservation Reserve (DDCR), which was created in 2003 and expanded the protected land area to 225 square kilometres. Location2: The Dubai benefited from several inherent strategic advantages as a hub city. Sustainability and eco-efficiency are the cornerstones of all Emirates Group operations both in the air, and on the ground. Besides conserving the environmentally friendly nature of Australias trees and animal species through the use of corporate profits, a sustainable business environment for the entire world is created through their activities. Pacific Sector: Emirates has been very successful in connecting eastern and western worlds. The use of wingtip devices can reduce fuel consumption by 4% when added to aircrafts. Typically for an airline this means having a modern and efficient fleet, and Emirates has this, with an average age of fleet in 2020-21 of 7.3 years. Aging Fleet3: Emirates has been amazing in providing world class services, and most of the credit goes to the young fleet size, which are equipped with modern technologies. Recent initiatives include the use of data analytics and in the near future of machine learning (ML) and artificial intelligence (AI) to better forecast potable water uplift in each flight. Well-maintained aircraft contribute to efficient flight operations too. A continuous investment in new products, services, and technology by Emirates ensures that it keeps loyal customers and makes it easier for new ones to become customers. . Weve also been installing light emitting diode (LED) lights across our facilities, saving large amounts of electricity with the LED lights in the Emirates SkyCargo terminal at Dubai World Central (DWC) saving over 970 MWh of electricity a year. Dubais position on the Arabian Peninsula placed it at the nexus of global transit routes, a strategic location between Europe, Oceania, Asia, and Africa. You can read more about the CORSIA on ICAOs website(Opens in a new window). Small wings, Big dream Capitalization of the Initial Fund: In contrast to other major Airline operators such as Air France and British Airways, who have often received huge bailout packages or debt reliefs from the government; The Dubai government had given the airline a total of just $18 million, including the start-up money. Qatar, being one of the major oil sources in the gulf has allowed Qatar airways to enjoy similar facilities as its competitors. Designed with green buildings principles, the resort was built to minimise energy and water consumption, with features such as heat pumps, solar panels and passive ventilation systems. The Emirates Group vision is to become a leading global corporation in the traveling field, so it expands its businesses into every part of travel and tourism (The Emirates Group 2016). For example, we use lightweight cargo containers, and optimise the amount of potable water loaded for each flight based on the planned passenger load and distance to fly. Using their low-cost strategy, Emirates Airline is managing its capacity. Getting more customers is the main goal. The strategy followed enables the company to; 1. To increase the range of the aircrafts, Emirates approached Boeing and Airbus and pushed the two airline manufacturers to develop ultra-long-range, wide-body aircraft that were better suited to Dubais longer routes13. The Emirates Flight Catering solar rooftop power plant has 8,112 individual solar panels and is expected to generate 4,195 megawatt-hours of electricity annually, allowing the company to reduce traditional energy consumption by 15 per cent across its laundry, food manufacturing and staff accommodation facilities. Due to the lower operation cost, Emirates was able to pass the benefits on to the customers which many of its competitors couldn't afford to. Emirates has actively supported fragile habitats since 1999, when it established the Al Maha Desert Resort and Spa in Dubai with a 27 square kilometres conservation reserve for the protection of desert fauna and flora. 10 Ways to Lead a Healthier Lifestyle in 2022. Who Is the Founder of Serum and How Did it Start? Emirates uses an innovative foam wash technique for cleaning aircraft engines that helps us saves about 200 tonnes of carbon dioxide emissions per year across our fleet. Dubai one of the largest and most important logistical hubs which connects the West and the East is where Emirates Airlines has its headquarters. The company has maintained a world class flight operation introducing cheaper long haul flights which is highly profitable. Adding on to this, the lower labour population of Emirates, which comes from Asia Pacific regions of India, Sri Lanka and Pakistan have also showed improvements in their average per-capita income These factors will force Emirates to rethink its cost structure. First, Emirate's business model focused on the major metrics that generate profits. does emirates airlines have good capacity management strategy? The Emirates company uses a variety of targeting methods to select potential buyers for its products. Is Emirates strategy sustainable? If case of the former option, Emirates determined whether to add new service to an existing route or to swap out a services existing plane with a larger and newer craft. Students looking for free, top-notch essay and term paper samples on various topics. 12 Steps to Clear Safari Browser Cache on Mac, Vaccine Waitlist Dr. B Helped Millions: Heres How. The Emirates Airlines' success. The project extended the lifetime of the seats by another five to seven years, and saved the company the cost of 50 new seats. This solid growth and an impressive financial performance over the past years is the proof of an invincible business strategy adopted by the company. Sustainability of Emirates' Current Strategy and Way of Operation. Emirates will have to position itself to manage this nasty situation, since most of its passengers cannot afford to be delayed in reaching the hub. operates 158 destinations in 85 countries, making it the worlds largest airline. SIA to acquire 25 per cent stake in Air India. Introducingfuel-efficient practices while the aircraft is on the ground, such as: the use of ground power units instead of the aircraft Auxiliary Power Unit (APU), and switching one or two engines off while taxiing in after landing. The sustainability imperative seems driven by a realization of the global business community: a firm's purpose beyond profit and its codependency on other firms, organizations and individuals in the ecosystems in which it operates represent significant forces in maintaining long-term profitability. A clearly defined strategy is required from Emirates - namely establishing a long-haul transfer hub in Dubai, so as to make it convenient for anybody anywhere in the world. Its location will enable quick delivery of fresh products within hours of harvest, maintaining the foods nutritional value and reducing carbon emissions associated with transportation. Emirates growth into new markets produced some additional peak-period hiccups. Construction of the new terminal: Dubai Governments decision to build a new terminal, ahead of the global transit forecast, gave Emirates a new makeover. Emirates airlines and Dnata, the ground handling agent at Dubai Emirates Engineering has installed these lights in engineering hangars, as well as stores warehouses where they are activated by motion sensors. It also has a fuel efficiency programme that helps reduce unnecessary fuel burn through the use of a fuel . Once the planes were confirmed, the planning team examined the overall fleet, the available craft currently in use, and how many planes remained. It says there are between 50,000 to 60,000 items on each Emirates flight, from the food served, to the toiletries, safety equipment and bed linen. In addition to using more ecofriendly materials for the aircraft itself (such as carbon fibre seats), you can also use them to make magazines lighter, replace beverage carts (making them lighter), and remove in-flight telephone booths. Emirates has also invested in solar power systems to generate clean electricity at two of the airlines major facilities in the UAE Emirates Engine Maintenance Centre and Emirates Flight Catering. Emirates has been headquartered at a multi-million dollar facility situated in Dubai, which handles a strength of 105,000 employees at an increased rate of 11% from the previous year of its operation. In addition to that, you can recycle used magazine materials (and even take them out completely), drink carts (making them lighter), in-flight headsets, and drink glasses. Branding and sponsorship 4. The greatest proportion of our carbon emissions come from the consumption of jet fuel, so our selection of aircraft and how we operate present the best opportunities for reducing our environmental impact. The 130,000 square foot controlled environment facility will produce 2,700 kilogram of high quality, herbicide- and pesticide-free leafy greens daily, using 99 percent less water than outdoor fields. Due to Emirates commitment to invest in the most advanced eco*efficient technologies available, one of our fleets ranks as the youngest. They also assured the companies with a guaranteed buy from them. The first flights connected to the neighbouring. Read more about this strategy at www.enviro.aero(Opens in a new window). While some nations such as the UAE, the US and the Netherlands have open skies agreements with other nations permitting unrestricted access to their markets by any foreign carrier, many countries continue to regulate the level of access. Today, the Emirates Group is one the most comprehensive travel and tourism operation in the world. 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